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Resource 01 / Brand, product and marketing teams

Product CGI brief template

A practical starting brief for a product render, launch campaign or short film. Make the decisions that affect scope before production begins.

Download the editable worksheet Explore product rendering

Start with the commercial job

  • Name the product, audience and launch stage. Explain the one thing a viewer should understand.
  • List where the work will appear: product page, retailer listing, paid social, print or presentation.
  • Separate mandatory deliverables from optional directions. A hero image and ten colour variants are different production tasks.

Define the image list

  • Give each output an ID, view, aspect ratio, pixel dimensions and intended placement.
  • List every SKU, finish, label language and packaging version. State which variations share geometry.
  • For motion, specify duration, orientation, loop requirements and whether sound is part of the scope.

Prepare reliable references

  • Share CAD or an existing model, dimensioned drawings, packaging artwork and photographs of key materials.
  • Identify which geometry, colours, labels and legal copy are final. Mark unresolved decisions explicitly.
  • Choose a few visual references and explain what matters in each: light, camera, surface, mood or composition.

Agree approval and handoff

  • Name one person who consolidates feedback and one final approver.
  • Separate product-accuracy approval from lighting/composition approval and final retouching.
  • State launch date, review availability, source-file expectations, confidentiality and permitted portfolio use.

Copy, fill in, adapt.

Use the download for an editable file, or select the worksheet below. Share only the information your project actually needs.

# Product CGI brief

Project / product:
Audience and desired response:
Main product message:
Launch date / review dates:
Budget range:
Decision owner / final approver:

## Outputs
| ID | View or sequence | Variant | Placement | Dimensions / ratio | Required or optional |
| --- | --- | --- | --- | --- | --- |
| 01 | | | | | |

## Source assets
CAD / model link:
Dimensions / photographs:
Packaging artwork version:
Materials and colour references:
Unresolved product decisions:

## Direction
Reference links and the quality to borrow:
Things to avoid:

## Approvals and delivery
Product validation date:
Art-direction review date:
Final delivery formats:
Source-file requirements:
Confidentiality / portfolio permission:
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