Clay Wax product film
A compact cosmetic animation focused on weight, material and a controlled product reveal.
View related projectServices / Kimagination
3D product animation
CGI product films and short-form motion that reveal design, function, assembly and material behaviour.
Video description (silent film)
Silent CGI close-up of an open Il Barbiere Clay Wax jar on grey veined stone. The lid leans against the jar, displaying the Il Barbiere and Clay Wax lettering, with white wax visible inside. The camera moves closer while directional light casts a shadow to the right. There is no speech or soundtrack.
Product animation gives an object time to unfold. A controlled camera move can reveal form, an exploded sequence can explain construction, and a material transition can communicate a feature that one still image cannot.
We design motion around the message rather than adding movement for its own sake. The result can be a focused product film, a modular set of social loops or technical sequences derived from the same approved 3D asset.
Discuss a product animation- Purposeful motion
- Every transition and camera move supports a product idea
- Modular delivery
- Master film and short edits can share one production system
- Feature clarity
- Internal parts, assembly and behaviour can be shown directly
- Multi-format
- Landscape, vertical, square and looped outputs planned together
What you receive
Deliverables shaped around the channel.
- Product launch films
- Feature and assembly animations
- Exploded and cutaway sequences
- Material, colour and variant transitions
- Short social loops and paid-media edits
- Master files, crops and channel-specific versions
Where it works
Built for real commercial use.
- Launch pages and campaign films
- Social advertising and organic content
- Trade-show and retail displays
- Feature explanation and sales presentations
- E-commerce product pages
- Investor, training and technical communication
What to send
A practical starting package.
- Approved product model or source CAD
- Key product features and message hierarchy
- Brand motion references and existing campaign direction
- Required durations, aspect ratios and channels
- Voiceover, copy or music requirements if applicable
- Launch date and review stakeholders
The process
Clear decisions, then careful production.
- 01
Message and treatment
We define what the viewer should understand, then write a concise visual treatment and shot structure.
- 02
Storyboard and animatic
Simple frames and timing establish the sequence before detailed rendering begins.
- 03
Look development
Product materials, lighting and environment are approved on representative frames.
- 04
Animation and finishing
Motion, simulation, rendering, editing and final grading are completed against the agreed formats.
Selected evidence
The service in context.
BreatheMore launch imagery
Product storytelling across hero imagery and launch-ready visual assets.
View projectQuestions
Before we begin.
How long should a product animation be?
The message determines the duration. A single feature may need six to fifteen seconds, while a launch film may need thirty to sixty. We often design a master sequence that can produce shorter edits.
Do you provide storyboards?
Yes. Storyboards and a timed animatic make camera, sequence and messaging decisions visible before expensive final rendering.
Can you animate an existing render asset?
Often, but a still-image model may need cleanup, internal parts or rigging. We inspect the files first and separate preparation from animation scope.
Is sound included?
Sound design, licensed music and voiceover can be included when agreed. Rights, territories and duration of use are confirmed before licensing.