Configurator concept
A browser-based eyewear experience demonstrating finish selection, controlled views and a focused product interface.
See the homepage conceptServices / Kimagination
3D product configurator development
Interactive WebGL product configurators that let customers explore forms, materials, colours and product options directly in the browser.
A 3D product configurator turns a product model into a sales interface. Customers can rotate the object, compare finishes, understand features and make choices with more confidence than a static image set allows.
We connect real-time 3D preparation with interface design and browser performance. The project begins with product logic and user decisions, then defines the visual fidelity, device targets and integrations needed for a practical configurator rather than a heavy technical demo.
Discuss a 3D configurator- Real-time choice
- Customers see options and combinations as they select them
- Sales clarity
- Complex products become easier to understand and discuss
- Web-ready assets
- Geometry and textures optimised for target devices
- Extensible logic
- Options, rules and integrations planned as a maintainable system
What you receive
Deliverables shaped around the channel.
- Web-optimised 3D product assets
- Colour, material and component switching
- Camera presets, hotspots and feature states
- Responsive configurator interface
- Option logic and valid-combination rules
- Integration handoff for e-commerce or sales systems
Where it works
Built for real commercial use.
- Customisable consumer products
- Furniture, finishes and modular systems
- Industrial equipment and sales configuration
- Automotive, marine and mobility products
- E-commerce product customisation
- Interactive launches and feature demonstrations
What to send
A practical starting package.
- Product CAD or existing 3D assets
- Complete option and compatibility matrix
- Material, colour and finish definitions
- Target devices and performance expectations
- E-commerce, pricing or CRM integration requirements
- Analytics events and conversion goals
The process
Clear decisions, then careful production.
- 01
Map the product logic
We define options, dependencies, invalid combinations, customer tasks and the data source behind them.
- 02
Prototype the experience
A lightweight interaction model validates navigation, camera behaviour and decision flow before full asset production.
- 03
Optimise and integrate
Models, textures, interface and business logic are developed against explicit browser and device budgets.
- 04
Test real combinations
Visual states, rules, keyboard use, mobile performance and integration events are checked before release.
Selected evidence
The service in context.
CAD preparation
Source engineering geometry often needs a dedicated optimisation path before it can perform well in real time.
Explore CAD preparationQuestions
Before we begin.
What can customers configure?
Common options include colour, material, component, size, accessories and camera states. The exact set follows the product rules and what helps a customer make a decision.
Can a configurator connect to Shopify or another platform?
Yes, depending on the platform and required data flow. Product IDs, pricing, inventory, cart payloads and saved configurations must be mapped during discovery rather than added as an afterthought.
Will it work on mobile?
Mobile support should be designed from the beginning. Geometry, textures, interface density and device fallbacks are tested against an agreed performance budget.
Do you use real-time 3D or pre-rendered images?
Either can be appropriate. Real-time 3D gives flexible camera and component control; pre-rendered systems can deliver higher fidelity with simpler device requirements. We recommend the approach after reviewing the product and interaction needs.