AI workflows in context
Our approach places generative tools inside a broader 3D and design workflow, with deliberate direction and production review.
See the workflowServices / Kimagination
Commercial AI image generation
Art-directed AI imagery for advertising and commercial projects, developed with human review, controlled workflows and clear production boundaries.
Commercial AI imagery is most useful when it is treated as a production method, not a prompt lottery. We begin with the campaign objective, define what must remain accurate and use generative tools selectively for concept development, environments, variations or final image production.
Human art direction, compositing and retouching hold the work together. For products that require exact geometry, labels or repeatable views, we can combine AI-generated environments with controlled 3D rendering rather than asking one system to solve every part of the image.
Discuss a commercial AI image project- Art directed
- The brief and brand decide the image, not the model default
- Hybrid capable
- AI, 3D rendering and retouching combined where each is strongest
- Reviewable
- Selection and approval stages keep variation under control
- Rights-aware
- Tool terms, source assets and intended use considered before production
What you receive
Deliverables shaped around the channel.
- Commercial campaign concepts
- AI-assisted key visuals
- Generated environments and visual worlds
- Product and environment composites
- Curated variation sets
- Retouched channel-ready final images
Where it works
Built for real commercial use.
- Advertising concepts and pitch imagery
- Campaign environments and editorial visuals
- Social content and rapid visual exploration
- Mood development before a 3D production
- Impossible or highly speculative scenes
- Hybrid product imagery with controlled CGI assets
What to send
A practical starting package.
- Commercial objective, audience and channels
- Brand guidelines and visual references
- Product assets and accuracy requirements
- Approved source imagery and usage rights
- Restricted subjects, claims or visual territories
- Required formats, deadlines and approval owner
The process
Clear decisions, then careful production.
- 01
Set the boundaries
We identify what can vary, what must be exact, which tools are suitable and how the work will be used.
- 02
Develop the visual territory
Focused explorations establish composition, atmosphere and a repeatable direction rather than producing endless unrelated options.
- 03
Build and composite
Selected generations are refined, combined with controlled product assets where needed and corrected through retouching.
- 04
Review provenance and finish
Final files, source dependencies, visible artefacts and channel requirements are checked before delivery.
Selected evidence
The service in context.
Product CGI alternative
When geometry, packaging and repeatable angles must remain exact, controlled product rendering may be the stronger foundation.
Compare product renderingQuestions
Before we begin.
Can AI-generated images be used commercially?
Commercial use depends on the selected tool terms, account plan, source inputs, territory and client risk requirements. We document the workflow and avoid making blanket legal guarantees. Legal review remains appropriate for sensitive or high-value campaigns.
Can AI reproduce a product accurately?
Not reliably by itself when geometry, labels and repeatability matter. For product-critical work, we prefer a controlled 3D render or supplied photography composited into the generated environment.
Will our confidential product be used to train public models?
The workflow and provider must be selected around the confidentiality requirement. We agree what may be uploaded before production and do not assume every platform is suitable for unreleased products.
How do you keep a campaign visually consistent?
We constrain composition, references, colour, lens and post-production, then curate against an approved master direction. Hybrid 3D assets can provide additional consistency for the product itself.