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Product launch CGI campaigns

Art-directed stills and films built around one cohesive product launch idea for web, advertising, retail and social channels.

Art-directed cosmetic product campaign scene with sculptural lighting
Campaign CGI · coordinated visual direction across launch assets

A launch needs more than isolated images. It needs one visual idea that can hold together a hero still, product film, detail views and the many crops required by a campaign.

We combine product accuracy with art direction, building a flexible CGI world around the launch message. The same product and visual language can then move between still and motion without losing consistency.

Discuss a launch campaign
One visual idea
A coherent direction instead of disconnected deliverables
Shared assets
Product, materials and environments reused across the campaign
Earlier launch
Production can begin before physical samples and locations are ready
Format coverage
Key visual, motion and supporting crops planned as a system

What you receive

Deliverables shaped around the channel.

  • Launch key visuals
  • Product films and motion cutdowns
  • Supporting product and detail images
  • Social, display and retailer formats
  • Campaign environments and material worlds
  • A reusable product asset for future extensions

Where it works

Built for real commercial use.

  • New product and packaging launches
  • Seasonal and limited-edition campaigns
  • Paid social and display media
  • Retailer, distributor and press toolkits
  • Landing pages and product detail pages
  • Trade-show screens and launch presentations

What to send

A practical starting package.

  • Launch brief, audience and central proposition
  • Product CAD, drawings or reference samples
  • Brand guidelines and campaign references
  • Packaging artwork and approved copy
  • Channel plan and delivery matrix
  • Stakeholders, milestones and approval owner

The process

Clear decisions, then careful production.

  1. 01

    Find the campaign idea

    We translate product benefit, audience and brand tone into a visual territory with a clear reason to exist.

  2. 02

    Design the system

    Hero composition, environment, materials, motion language and format requirements are developed together.

  3. 03

    Approve the master look

    A representative key visual establishes the product, lighting and campaign world before production scales.

  4. 04

    Produce the asset family

    Stills, motion and crops are delivered through coordinated reviews so every output belongs to the same launch.

Selected evidence

The service in context.

Synergie Skin

Beauty campaign CGI developed around precise packaging, controlled light and a premium product presence.

View campaign

BreatheMore

A broader launch-ready product collection spanning packaging, product form and creative compositions.

View launch work

Questions

Before we begin.

Can you develop the creative direction?

Yes. We can work from an established campaign concept or develop the CGI visual territory from the product proposition, audience and brand system.

Can stills and animation share the same assets?

Yes, and that is a central advantage of a coordinated CGI campaign. We plan the model, materials, environment and camera system for both wherever possible.

How early can production begin?

Production can begin from reliable CAD, drawings and packaging artwork before manufacturing is complete. Any unresolved product decisions are tracked explicitly during approval.

How are many campaign formats managed?

We agree a delivery matrix before final production, identifying which compositions can adapt and where a dedicated camera or layout is needed.

Have a project in mind?

Let’s make the next image useful, not merely impressive.

Start a project