# Commercial AI imagery review checklist

A practical rights and provenance review before AI-assisted imagery enters a commercial campaign. Separate tool permissions, source permissions and claims about copyright.

Production guidance, not legal advice or a guarantee of rights. The cited legal sources describe U.S. copyright guidance; obtain qualified advice for the jurisdiction and use involved.

## Record the tool and terms

- [ ] Record the model/service, version, account tier and date used. Save the applicable terms or licence for review.
- [ ] Check the intended advertising, retailer, territory, exclusivity and redistribution uses against those actual terms.
- [ ] Ask whether reference uploads or outputs are retained, shared or used for training; apply the client confidentiality agreement before uploading.

## Check source inputs separately

- [ ] List supplied photographs, products, logos, reference images, fonts and identifiable people.
- [ ] Record who supplied each input and the permission or licence relied upon. Unclear ownership goes to the rights reviewer, not an assumption.
- [ ] The U.S. Copyright Office explains that permission can be requested from the copyright owner; it does not provide a fixed percentage of a work that is automatically safe to copy.[4]

## Separate use permission from copyright claims

- [ ] Do not treat a tool licence as a legal opinion about every output or third-party right.
- [ ] For U.S. copyrightability, the Copyright Office identifies sufficient human-determined expressive elements as important and says prompts alone are not enough; AI assistance does not automatically bar protection.[3]
- [ ] Record meaningful human-authored contributions, selections, arrangements, compositing and modifications. Have a qualified reviewer assess any ownership or exclusivity promise.

## Review the final image and handoff

- [ ] Check product accuracy, packaging text, logos, recognisable likenesses and unexpected resemblance to third-party work.
- [ ] Confirm platform disclosure rules and client approval requirements for the actual intended placement.
- [ ] Keep a provenance pack: inputs, tool/version, dated terms, production history, human edits, approvals and the agreed limits of use.

## Copy-and-fill worksheet

# Commercial AI imagery review

Project / campaign / territories:
Intended placements and duration:
Rights reviewer / final approver:

## Tool record
Service / model / version:
Account tier / generation date:
Applicable terms or licence URL and saved copy:
Upload retention / confidentiality review:

## Input permissions
| Input | Owner / supplier | Permission relied upon | Restrictions | Evidence link |
| --- | --- | --- | --- | --- |
| | | | | |

## Human contribution
Selection / arrangement / modification record:
Compositing / retouching notes:

## Final review
Product and label accuracy:
Brands / likeness / third-party resemblance:
Disclosure or platform requirements:
Approved uses and excluded uses:
Open questions requiring legal advice:
Approval date / approver:

This worksheet is not legal advice or a rights guarantee.


[3]: https://www.copyright.gov/newsnet/2025/1060.html "U.S. Copyright Office: Copyright Office Releases Part 2 of Artificial Intelligence Report"
[4]: https://www.copyright.gov/help/faq/faq-fairuse.html "U.S. Copyright Office: Fair Use FAQ"

Prepared by Kimagination. Adapt this worksheet for your own project.
https://kimagination.net/resources/commercial-ai-rights-checklist/